DEBUNKING THE "WHO YOU KNOW" MUSICIAN MYTH WITH SETH HANES

by Clair Condit and Allie Tyler | The Marketed Musician Podcast

Tired of hearing that it’s all about “who you know” in the music industry? On today’s bonus episode of Season 3, we are joined by Seth Hanes – musician, marketing consultant, and author of Break Into the Scene.

Tune in to hear as we chat about networking, marketing, and how working musicians can grow their side hustle organically. We demystify the “who you know” myth by sharing tips and tricks on how to build your reputation so much that you’ll be the go-to musician to getting hired.

Forewarning: You may have multiple “a-ha” moments and be frequently saying, “why didn’t I think of that?” This episode is filled with a whole lot of marketing nuggets of wisdom, including:

  • What it means to create your own opportunities
  • How to build relationships with the right people
  • The fundamentals to great networking
  • Identifying your “fishing holes” of where to market yourself
  • When to say “no” to a gig
  • Good karma and building a community, rather than a competition

In case you missed the Facebook Live conversation, you can catch the video replay over on The Marketed Musician Facebook page or tune in to hear the audio version on this week’s podcast.

TAKE THE QUIZ!

Raise your hand if you hear the word “marketing” and your eyes begin to glaze over…

We totally get it. (Musicians are usually taught to make music, not market their music.)

But here’s the truth: Knowing what stage of marketing you are in will help you market yourself confidently.

So whether you’re just starting out or you’re heavily involved as a musical entrepreneur, this quiz is designed to tell you:

a) What stage you are in with your marketing
b) What next steps you can take right now

Click here to take the 9-question (and totally free!) Market with Confidence Quiz!

 

FOR EVEN MORE IN-DEPTH DISCUSSIONS…

Stay in the know to learn more about our Facebook Live conversations on The Marketed Musician Facebook page.

Approximately twice a month, we bring on guests to elaborate on their thoughts, experiences, and wisdom on how to create your own opportunities with multiple incomes.

To be notified via Facebook Messenger the next time we go Live, click the blue “Send to Messenger” button below.

 

 

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