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We believe musicians no longer need to be afraid of business.
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reach your highest potential while earning your highest profit.
Did you know you can use email for so much more than personal 1-to-1 communication? In this episode, we’re talking about: The benefits of email marketing Five examples of things you can communicate via email newsletters How to add people to your email list How often...read more
“I’m afraid of marketing myself – how am I supposed to be visible?” This is something we hear all the time from musicians, which is why we’re kicking off Season 2 with this episode all about breaking down your fears around marketing and cultivating a positive...read more
What goes in a press kit? Some people might tell you that press kits are complicated or maybe even that you need to hire a manager to put one together for you. But I’m here to tell you that you absolutely CAN create your own press kit, and it’s really not that scary....read more
Why do you do what you do? This may seem like a simple question, but once you have the answer, it can empower you to make strategic decisions – both big and small – that move you closer to the vision you’ve set for your career. Listen in to learn how to uncover your...read more
Today, we’re going to talk about copy writing. And not in the legal since of placing a copyright on your material…but in a marketing sense of the copy (or WORDS) you write to communicate with your audience. Listen in for three quick tips to improve your writing –...read more
Are you currently taking auditions – hoping to win a job with your dream orchestra or opera company? Or heck, any orchestra or opera company? If so, then I want to share with you a very exciting opportunity to improve your mindset, strategy and flow when it comes to...read more
Those people listening to you perform or signing up for lessons or buying your products or services…how well do you really know them? If you’re not getting to know them as people to understand what makes them tick, then that could be costing you when it comes to your...read more
Is your marketing making you remarkable or invisible? That’s the question Seth Godin answers in his book, Purple Cow. And in today’s episode, we’re going to talk about two things you can do to stand out as remarkable in a sea of musicians. After you’ve had a chance to...read more
Whether you want more audiences at your performances, more students in your teaching studio, more people hiring you for gigs or more sales of any products or services you sell, media coverage is an excellent – and almost always free – way to help make that happen. In...read more
Have you ever been so close to the finish line on a project and then slowed down or procrastinated or even second guessed the whole thing? If so, then you know what I'm taking about when referring to resistance. Especially as creative people, resistance can come out...read more